When planning a construction project, one of the most important aspects of the design process is in establishing feel of the completed site. This is not often considered by construction companies, but it can make a huge difference in the finished build.
One way this is achieved is in the theme of the project. A large housing estate for example, would have a theme attached to it in the form of the style and look of the adjacent houses. This would be reflected in the feeling the estate gives to visitors and residents. For a housing estate, a theme of serenity and well-being is a common theme companies aim for.
This is especially important on projects that occupy a multi-construction area, with many varying buildings. A theme will help to bring the buildings together, not in a functional way but in a way that reflects the immediate and local area as a whole.